It’s a fair question—especially when they've featured me on Loon’s own Park page in the past, highlighted as part of the Loon Project, and represented in my 2023 Last Call win. Yet recently, Loon’s upper management made the call to remove my content, citing concerns over my personal account “supporting my brand.”
Fortunately, I ride on my own terms. I picked up an Ikon Pass this season so I can keep filming freely at Loon without needing a stamp of approval. But let’s call it what it is—this is exactly why I’ve stepped back from working directly with resorts. The second you’re in their system, you're subject to arbitrary lines about what’s acceptable to post, even when your content consistently uplifts the culture and community.
Yes, I run a provocative brand—one that challenges norms and isn’t afraid to stand out—but it’s rooted in authenticity, passion, and progression. If that’s too much for a resort to back, I’m more than happy building my own lane.